Content Theft – The Importance of Reducing The Likelihood That Your Content Will Be Stolen

When it comes to SEO, ‘Content Is King’; it is your most valuable asset. Creating your content takes a lot of time and effort. Safeguarding your content from theft is very much important; content theft has become quite common and you will hardly be ever able to see a site that is spared from content theft these days. You can protect your most important articles from being stolen if not all.

If you are not a naive for SEO, you will see that many sites with copied content from elsewhere rank much higher than the original sites! And you will come across penalties imposed by Google and such other search engines even upon original sites for promoting duplicate content! This is nothing but adding insult to injury; getting punished for mistakes not committed by you could be more painful. Here are some tips that help you safeguard your content.

  • Highlight Your Site With Copyright Notices and Watermarks: This might sound naive, but sometimes a thief may not be aware that he is stealing. You can protect your commercial content from being stolen by posting copyright warnings and adding watermarks on your pictures, articles, videos and other form of contents. You may not be able to protect them 100%, but still you will stop some of them as most of them would not prefer using stuff with watermarks on them.

You can opt to disable text selection to safeguard your article content. This will not disable copying your content, but it would certainly make copying much harder.

  • Use Tools like Google Authorship to Protect Your Content: You can use this tool to claim your authorship to a particular content. When you add your fresh content online, you can enroll with this tool and claim your authorship to that content. If you have more authors posting on behalf of you, you can still get your content protected by claiming their authorships separately. Once you do this, Google knows that you are the original owner and you won’t get punished if this content appears somewhere else after sometime.
  • Set Google Alerts to Protect Your Content: By setting Google Alerts you can even get to know whenever your text content is copy pasted online with a direct match. You can set 2 to 4 alerts within your article, one obviously with the opening paragraph as it is most likely to be used as an introduction by a content thief. The others you can randomly distribute all across the article at different places.
  • How To Deal With Content Theft: The first thing you can do after discovering a content theft is to gather enough proof that you are the original owner who was the first to have created that content. Source images and videos with date on them could help you as effective evidences. Using Google Authorship would certainly help you as well.

The next thing to do is contacting the infringing party with a friendly email; remind him about his act. The culprit may at times agree to remove the copied content from his site and your problem is solved easily. If a friendly email doesn’t help, you can contact their hosting service provider. You can send all of your evidence collected to prove your originality attached with your request. In most cases, the hosting provider would help you solve your problem. If the infringement is too blatant, and your culprit is not ready to remove the copied content their account will probably get cancelled by the hosting provider.

The last thing you can try to solve your problem is filing a DMCA complaint with Google. It is a tedious task to safeguard your site from content theft, but you still need to do this in order to safeguard your rights and your SEO rankings. Choosing the right tools will certainly help you in this regard.

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